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Nike Unveils its First Women’s Dedicated World Cup Kits in a Milestone Event

By WJAM-99.9 JAMZ Tampa, Mar 14 2019 06:38PM

Following the launch of its “Dream Crazier” campaign last month, Nike continued to put women front and center on Monday night in a global event unveiling its official Women’s World Cup 2019 kits.


Taking place at Palais Brongniart, the monumental evening brought together some of Nike’s most powerful female athletes as well as influential names in fashion such as Virgil Abloh, Jerry Lorenzo, Naomi Campbell, Yoon Ahn, and Koché designer Christelle Kocher, under one roof to showcase not only the new kits, but also the brand- and worldwide effort that Nike is powering to elevate all women in sport.


The evening opened with a runway show featuring 15 of the world’s top athletes, 28 professional football players, and models wearing the 14 federation’s home and away kits, alongside Spring/Summer 2019 training wear and one-off collaboration pieces. The grand reveal of World Cup kits is always an anticipated moment in the build-up to the global competition (remember the 2018 Nigeria jersey that sold out in minutes), but this year had a more poignant note as it was the first time the women’s football teams were getting their own dedicated design.


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